Customer Loyalty and Switching Behavior in Banking Services: A Primary Survey of Kathmandu Valley Bank Customers
Authors
Ranu Maiya Shrestha1; Reena Adhikari2*& Samyog Adhikari3
Pages: 16-44
Published: 01 Jul 2026
35 views
27 downloads
Abstract
Keywords:
Customer loyalty
Switching behavior
Banking services
Customer retention
Service quality
Kathmandu Valley
Nepal.